Posters
- Year
- 2024
- Inks
- Black + fluorescent yellow
- Client
- A neighbourhood studio collective
- Deliverables
- Posters, flyers, wall map
- Format
- 500 x 700 mm
- Run
- 900 posters
4 frames on this sheet
Sixty studios open their doors for one weekend and the campaign has to live on walls that are already three posters deep. Anything delicate disappears.
So the poster is one arrow at the largest size the sheet allows, and the information sits in a band along the bottom which is the part that survives being torn. Pasted in a run of six it reads as one long arrow down the street.
The flyer is the same sheet cut into eight, which is why the campaign cost what one print run costs.
